Award-winning inventive director behind a number of the best-known promoting campaigns leads branding for brand new hashish streaming media channel
NEW YORK – March 23, 2021 /Canna Newswire/ – Set to premiere subsequent month, Cannected™ – beforehand often called “A New Cannabis Channel” – at the moment introduced the award-winning inventive director behind a few of America’s most iconic promoting and branding campaigns, Eric David, shall be main the branding efforts for the upcoming streaming tv channel. Cannabis companies can nonetheless be part of Cannected for its 4/20/21 extravaganza and be included when the brand new branding is revealed on the large NASDAQ digital billboard in New York Metropolis’s Occasions Sq. and the channel begins streaming.
“Promoting has traditionally been accused of promoting issues to people who they don’t want,” mentioned David. “Studying in regards to the extraordinary well being advantages of hashish by way of this channel will change that paradigm perpetually.”
David’s work is ubiquitous within the American promoting panorama. He’s the co-creator of the Aflac Duck, which is credited for serving to Aflac develop from a $Four billion enterprise to $11 billion in solely two years. His promoting and branding work contains Aflac, Liberty Mutual, Napa Auto Elements, Chase, Outback Steakhouse, Burger King, Heineken and plenty of others. David has likewise received a number of the greatest awards in promoting, together with Clios, Addys, Cannes, and Promoting Stroll of Fame, simply to identify a number of. His work has additionally been steadily featured in Promoting Age and AdWeek, amongst different commerce publications.
Eric David is a part of a group that features tv executives and streaming media pioneers, led by hashish media maven Kerri Accardi, founding father of 420MEDIA™.
“Everybody at Cannected has a narrative about how hashish positively impacted their well-being,” mentioned Accardi. “However all too usually, folks have tales about concern and struggles to find out about hashish and discover the appropriate merchandise. They don’t seem to be alone; at Cannected we have now a whole lot of hours of video of individuals from all walks of life and all corners of the globe sharing their very own tales with our viewers. This 12 months, we plan to have fun 4/20 by bringing an finish to disinformation and hidden truths with the premiere of Cannected on TV.”
Preliminary programming will function medical professionals and sufferers, skilled athletes and entertainers, hashish cultivators and scientists, the individuals who make hashish merchandise and the coverage makers opening the door to legalization throughout the globe. With an in depth library of high-quality, genuine and related instructional content material, Cannected would be the supreme place for manufacturers in search of publicity to the canna curious and assured. Cannected is empowered by 420MEDIA, which achieved historic firsts by airing 30-second hashish business spots throughout prime-time programming on networks together with BRAVO, Discovery and the Historical past Channel, and the first-ever hashish advertisements to air throughout an NFL Tremendous Bowl.
Cannected is premiering globally on six tv streaming providers together with Apple TV, Roku, Android TV, Amazon Hearth TV, Samsung TV and LG Channels – providers linked to 250 million televisions in simply the USA alone. The channel can even be obtainable on-line and accompanied by cellular apps for Android, iPhone, Amazon Cell and Kindle.
Complementing the channel is a brand new discovery platform for all sorts of hashish services, providing one other medium for hashish manufacturers to attain their prospects. For extra details about Cannected or the product information, contact firstname.lastname@example.org.
Search for the brand new Cannected branding to be revealed on 4/20/21 because the channel premieres. Join information about Cannected and its programming right here anewcannabischannel.com.
Cannected is based by hashish and tv executives to convey mainstream digital capabilities to the hashish, hemp and CBD industries. With its repute for producing high-quality, partaking video leisure, Cannected is empowered by 420MEDIA™. That includes the most important names within the hashish business and in a position to attain viewers worldwide – greater than 250 million streaming gadgets in the USA alone – Cannected connects folks to info, manufacturers and merchandise. Tune in on 4/20/21 when the Cannected emblem debuts in Occasions Sq. and Cannected premieres at 4:20 pm EDT. For extra info go to cannected.television.
# CNW #
Cannected™ and 420MEDIA™ are emblems of 420MEDIA, LLC. All different emblems and types talked about belong to their respective homeowners.